When most people think about investing, the first thing that comes to mind is usually stocks, bonds and real estate. These traditional investments are important for building wealth and a retirement fund. But there may come a time in your financial journey when you want to enjoy the finer things in life. If this is you, passion investments might be an avenue of interest. Passion investment is a term used to describe investing in activities or ventures that you also have a personal interest in. By doing so, you can generate financial returns while achieving satisfaction and actualization. Learn more about passion investment and several assets that may pique your interest in our article.

Passion Investment

What is a passion investment?

A passion investment is a venture of time, energy, and resources into something you have a personal interest in. This can be anything from a hobby to pursuing new business ideas. The key is that you are driven by your passion and not simply looking to make a profit. However, earning a profit on a passion investment is possible.

For many people, passion investments provide a sense of satisfaction and fulfillment that goes beyond financial gain. They can also be a source of inspiration and creativity. In other words, passion investing usually occurs when someone already has financial stability and they wish to pursue a particular interest using the wealth they acquired.

When done correctly, passion investments can lead to success both personally and professionally. However, it is important to remember that not all passion investments will lead to success. The key is to carefully assess your goals and choose an endeavor that you are truly passionate about. In that manner, you will have achieved success.

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What is passion investing?

Passion investing is a term used to describe the process of investing in passion investments. This could be anything from art to fashion to cuisine, and the key philosophy is that you are investing in something you care about deeply. For many people, passion investing can be a great way to align their financial interests with their personal values.

If you sell an asset through your passion investing activities, be sure to consider the capital gains tax implications. In Canada, you must pay tax on 50% of the profit (or loss) arising from the sale of any asset, including passion investments.

Normally, passion investing occurs when an individual already acquired financial wealth and stability. It is a way to enjoy other aspects of life that you may not have had the means or resources to enjoy before building wealth. Of course, the opportunity for financial gain is a part of passion investing, but it’s not the sole consideration. You’ve worked hard to achieve financial success, passion investing allows you to seize the fruits of your labour!

Related Reading: Active vs. Passive Investing

What are passion assets?

Passion assets are the items or experiences you purchase when engaging in passion investing. Since everyone is unique, the type of passion assets each person chooses can vary greatly. It all depends on your personal interests and lifestyle. Here are some of the most common passion assets and how to make the most out of them.

Fine art

Investing in fine art can be an incredibly rewarding experience. Not only does art add beauty and meaning to your life, but it can also be a sound financial investment. Fine art has stood the test of time, retaining its value (and often increasing in value) over long periods of time. Passionate investors can take great pride in owning a piece of history that will be enjoyed by future generations. In addition, fine art can be a great conversation starter, providing a way to connect with others who share your passion. Whether you’re looking to invest for financial gain or simply to surround yourself with beauty, fine art is a worthy consideration.

Antique furniture

Many people have a passion for collecting antique furniture. It may be of particular interest to those who love interior design. While some view it as simply a hobby, others see it as a valuable investment. Antique furniture can be quite valuable, and it often appreciates in value over time. Of course, you need to be careful when purchasing antique furniture. Make sure that you do your research and only buy from reputable dealers. Otherwise, you could end up spending a lot of money on a piece that is not worth very much or worse, is a fake. But if you are smart about your purchases, investing in antique furniture can be a great way to grow your wealth.

Related Reading: Asset Classes in Investing

Rare books

If you are a bibliophile, then rare books may be a passion investment of interest. Many people view rare books as an excellent asset, especially as a hand-picked collection. Not only are they valuable financial investments, but they also offer the potential for emotional satisfaction and a sense of connection. If you have always enjoyed reading, rare books can be quite the experience compared to an e-book or pulp fiction.

Of course, like any investment, there are risks involved in investing in rare books. The value of a book can fluctuate greatly depending on market conditions, and it is important to be aware of these fluctuations before making any purchase. In addition, reading has gone somewhat out of vogue and may not be a promising investment in the future as technology advances. However, if you do your research and choose wisely, investing in rare books can be a lucrative and rewarding endeavour.

Wine, liquor & cuisine

Wine, liquor and cuisine are something many people enjoy, but with more money, you can kick it up a notch. In addition, luxury dining is frequently enjoyed in groups which can be great for networking purposes. However, some prefer to enjoy fine dining in the comfort of their home. You might invest in a customized wine cellar or kitchen to elevate your daily cuisine experience. The great thing about this passion asset is it’s also good for your health and well-being. As the old saying goes, healthy body, healthy mind!

Unlike some of the other assets on this list, wine, liquor and cuisine is not usually something you buy and sell for a profit. Normally it is something you purchase solely for personal enjoyment. However, that doesn’t mean it’s a waste. High-end alcohol and cuisine are often a talking point at gatherings and something that can elevate your overall quality of life.

Luxury cars

Luxury cars are probably the pinnacle of passion assets. Many people have a car, but there are a ton of luxury cars that fall under the umbrella of passion assets. For some, the decision to invest in cars can be related to an interest or lifelong experience in mechanics. For others, investing in luxury cars can be a way to show off wealth. There are a ton of brands to choose from all of which come with extraordinary features compared to your everyday car brands.

Keep in mind that cars do not normally retain their value. A brand new car depreciates as soon as you purchase it and drive it off the lot — even a luxury car. However, a luxury car will always have value, even if it’s not equivalent to the price you purchased it for. In addition, many people use a car on a regular basis to facilitate their lifestyle so it has daily value. Why not invest in a car you’re truly passionate about?


Today, fashion is more than just a way to express your individual style and persona. For many people, it’s a passion — an art form that can be used to make a statement, start a trend, or change the way people think about the world around them. In a way, fashion is like art you wear on your body. As a result, fashion has become big business, with countless designers, retailers, and media outlets vying for attention in an increasingly competitive market. Much of the fashion industry is about exclusivity and wealth, especially when you get into high-end brands. For some, investing in this portion of the fashion industry can be of interest. After all, we all need something to wear and the ability to express yourself freely through apparel is a luxury too.

Fashion investment can look different for each individual. Some choose to invest in things they will wear on a regular basis whereas others invest in haute couture collections. Usually, the latter has more significant returns because you’re purchasing the work of an established designer. However, everyone needs clothes to wear so investing in high end clothing is logical too.

Is it smart to invest in your passions?

When it comes to making smart financial decisions, there is no simple answer. Some experts say it is always best to invest in what you know, while others argue that it is more important to diversify your portfolio. However, there is one group of people who believe the best way to ensure a good return on investment is to invest in your passions.

One word to the wise is to reserve passion investments for when you’ve already acquired wealth in other ways. Passion investing is more about enjoying the finer things in life than it is about generating wealth. For this reason, it’s best to wait until you’ve developed a healthy investment portfolio and invested in real estate before pursuing passion investments. The amount of wealth you will generate on these kinds of investments is much higher than a passion investment.

Learn more: Best Wealth Management Books for Canadians

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